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17 Top Tips for Becoming a Marketable Freelance Writer

If you want to become not only a freelance writer but a sought-after one, it is imperative you develop a strategic growth plan for your writing business.

While learning the basics of effective writing is essential, freelance writers also need to learn vital skills like how to develop a content strategy, investigate industry trends, and acquire new clients via market analysis.

If you want to build a thriving career as a knowledgeable content creation specialist, following are 9 top tips for becoming a marketable freelance writer.

It’s easy to get side-tracked or fall into less-than-profitable writing niches when you are starting out.

The more detailed you are in setting your goals (make sure you can actively track your results), the greater your chances are of becoming a marketable freelance writer.

Social proof is essential for increased content writing referrals.

Organizing isn’t just about having a clean workspace; it’s about keeping on top of the writing jobs you’ve taken on.

Keep a calendar and know your deadlines. Most smartphones even have programs that will help you organize your time.

Turning an assignment in late sends a bad message to your customers and often won’t give the editors as much time to proof your article. Prioritize your jobs, so you get them all done in a timely manner.

To avoid overloading your schedule, you should make a weekly or monthly plan. When new work comes in, you can add assignments to your schedule in order of priority.

This task list will help you set goals, ensuring you prioritize the most important writing tasks. And if a new assignment comes in, you can instantly see whether you can slot it into your schedule.

Business owners don’t just open their shop whenever they feel like. If you want to build a long list of happy writing clients, developing your own writing process is essential.

You need to be specific about the time you will commit to writing. When are you most productive? After breakfast, or in the evening? Once you know this, you can plan your days more effectively, setting aside time for family, rest, and recreation.

You might want to work hard, but you shouldn’t run yourself into the ground. Set aside time for small breaks and a longer lunch break. If the weather’s nice, go for a ten-minute walk.

Finding time to relax is vital for keeping your mind fresh.

Understand when you should be building your writing business through marketing to acquire new clients and when you should be writing to keep current clients happy with your content contributions.

It’s a fine balance between keeping existing clients satisfied while building your writing business at the same time. Become a time management master and you’ll increase your odds of success.

While you’re researching or writing, it’s important to remove all distractions. Avoid social media and put your phone on silent.

Have you ever clicked a link online and wasted 10 minutes reading about some famous actor? We’ve all done it.

Try to keep your blinders up and avoid irrelevant distractions.

Do you like to write in a quiet little room in your house, or do you find that words flow more easily when you’re in a busy cafe?

Marketable freelance writers know how to conduct excellent interviews with SMEs (subject matter experts) and turn those interviews into polished articles and blog posts.

Hone your expertise in those niches. You want to be the best freelance writer specializing in your chosen subject matter, not just a freelance writer capable of covering a topic.

The most successful freelancers might regularly write on a niche subject, but they aren’t afraid to step outside their comfort zone.

If you’re mainly a marketing writer, a financial writer or health writer, it’s good to develop your knowledge in a specific industry and build your reputation.

However, it doesn’t hurt to branch out.

In order to earn a living, you need to be flexible enough to take on a variety of writing projects. This will add to your skills and knowledge, and give you a more wide-ranging portfolio of work.

If you have a question about an assignment, let the customer know.

Writing is an area of communication, so there are no excuses for not getting in touch with your client if there is a problem.

When you write to your client, treat it as an official communication: proofread your message. Your customer will remember your courtesy.

The more skills you can offer a potential client (infographics, slide shows, videos), the likelier it is clients will prefer you over another freelance writer.

If you find the error before an editor does, it will save everyone a lot of time and effort.

When re-reading your article, it’s generally a good practice to read it both forwards and backwards. It sounds funny, but reading your article in reverse is a good way to find pesky spelling errors. Getting a friend or loved one to look at your article will help you with logic or flow problems, as well.

The more data you have regarding the performance of your past content, the greater your chances are of convincing a potential client to engage your writing services.

If you’re going to use a contract, be specific in the terms, for example, when payments are due, transfer of copyright, and release of final project.

The more explicit you are with your contract documents, the likelier it is clients will take you seriously as a freelance writer for hire.

If there is a cardinal rule to freelance writing, it is that you do not miss a deadline.

Don’t do it.

Your customer has an expectation from you; your job is to cater to that expectation. If you are going to miss a deadline, communicate with the customer. Ask for the shortest possible deadline, and then make sure you get the work done.

If you’re asked to rewrite an article or a piece gets rejected, don’t get disheartened. Successful writers don’t take it personally.

Occasional criticism can actually improve your writing skills, so be resilient. The most successful people accept failures as a part of the journey to success.

You should also be assertive. If someone asks too much of you, you need to know how to politely say “no.” Maintaining good relationships is key to getting more work in the future. So if you know you can’t meet a deadline, be upfront about it. The client will appreciate your honesty and professional attitude.

Becoming a marketable freelance writer isn’t just about honing traditional writing skills. It’s a combination of writing talent, professionalism, and self promotion.

If you’re ready to take your freelance writing career to the next level, consider building your portfolio via the Constant Content platform.

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